Social Capital – What Are Your Strategies?

One overlooked way to differentiate your company’s competitive advantage is social capital.

What is social capital and why is it important?

Social capital allows a group of people to work together effectively to achieve a common purpose or goal. It allows a society or organization, such as a corporation or a nonprofit, to function together as a whole through trust and shared identity, norms, values, and mutual relationships.

How do you grow social capital?

Here are 7 ways to build social capital.

  1. Network proactively.
  2. Be strategic.
  3. Create a diverse network.
  4. Pay it forward and leverage relationships.
  5. Set aside dedicated time each week to network.
  6. Keep in touch with former colleagues and alums.
  7. Focus your social media networking efforts.

What are your strategies to develop Social Capital?

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