In Strategic Alliances, Steve Steinhilber proves that, despite the odds, alliances are critical to the business strategy for companies competing globally: customers want integrated solutions to their problems, and that’s pushing companies to work together to create differentiated offerings. Equally crucial, well-managed alliances generate important forms of business value, including new products and accelerated growth.
Source Amazon
Strategic Alliance Framework
- The right framework–by articulating how an alliance will help you achieve your company’s strategic business goals and identifying potential partners
- The right organization–by staffing your alliance organization with the right people and constantly honing their skills
- The right relationships–by cultivating trust among the many key internal contacts in your organization and your alliance partners
Seven Areas – Building Strategic Alliances
- Products
- Access
- Operations
- Technology
- Strategic Growth
- Organization
- Finance
What is your alliance and partnership strategy? What areas can you enhance and improve?